DALLAS, TX, Jul 22, 2008 (MARKET WIRE via COMTEX) --
According to a recent report from Packaged Facts, U.S. Market for
Women's Intimate Apparel (Lingerie), the plus size lingerie market is
still going strong. The report provides an in-depth look at the $9.6
billion lingerie market and covers everything from a history of
women's intimate apparel to shopping habits, trends and predictions
for a variety of specific markets, including plus size lingerie.
According to the fashion industry, plus sizes start at size 14 in the
US and half of American women wear clothing in sizes 14 and larger.
However, being plus sized does not mean being unattractive.
HerRoom.com offers a wide selection of plus size lingerie to flatter
the fuller figure.
At
HerRoom.com
, the selection of full figure and plus size lingerie
is extensive. Products available include several brands that
specialize in the plus size market, as well as those who have
traditionally offered average figure apparel and have added plus size
lingerie to their lines.
Bali
,
Barely There
,
Chantelle
,
Natori
,
Olga
,
Sassybax
,
Vanity Fair
,
Playtex
, and
Wacoal
are among the favorites.
Some of the most popular plus size lingerie products available at
HerRoom.com
include the
Spanx 004 Power Panties with Tummy Control
--
a two time Undie Award Winner for Favorite Shapewear Piece. This
garment can be worn in place of underwear and features mid-thigh legs
that won't roll up and a soft waistband.
Spanx Power Panties
are for
moderate control -- Gwyneth Paltrow wore two at the same time after
her pregnancy.
Another favorite, the
Wacoal 85154 Slimline Seamless Minimizer Bra
,
also a two time Undie Award winner, was featured on Oprah. This bra
is totally seamless, something hard to find in plus size lingerie,
especially bras, and minimizes by compression for a smooth, youthful,
rounded look.
With high quality women's lingerie products like these available,
it's no surprise that the plus size lingerie market continues to grow
despite a struggling economy.
Copyright 2008 Market Wire, All rights reserved. MarketWatch
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