Plus Size Lingerie Market Growing Despite Struggling Economy

DALLAS, TX, Jul 22, 2008 (MARKET WIRE via COMTEX) -- According to a recent report from Packaged Facts, U.S. Market for Women's Intimate Apparel (Lingerie), the plus size lingerie market is still going strong. The report provides an in-depth look at the $9.6 billion lingerie market and covers everything from a history of women's intimate apparel to shopping habits, trends and predictions for a variety of specific markets, including plus size lingerie.

According to the fashion industry, plus sizes start at size 14 in the US and half of American women wear clothing in sizes 14 and larger. However, being plus sized does not mean being unattractive. HerRoom.com offers a wide selection of plus size lingerie to flatter the fuller figure.

At HerRoom.com, the selection of full figure and plus size lingerie is extensive. Products available include several brands that specialize in the plus size market, as well as those who have traditionally offered average figure apparel and have added plus size lingerie to their lines. Bali, Barely There, Chantelle, Natori, Olga, Sassybax, Vanity Fair, Playtex, and Wacoal are among the favorites.

Some of the most popular plus size lingerie products available at HerRoom.com include the Spanx 004 Power Panties with Tummy Control -- a two time Undie Award Winner for Favorite Shapewear Piece. This garment can be worn in place of underwear and features mid-thigh legs that won't roll up and a soft waistband. Spanx Power Panties are for moderate control -- Gwyneth Paltrow wore two at the same time after her pregnancy.

Another favorite, the Wacoal 85154 Slimline Seamless Minimizer Bra, also a two time Undie Award winner, was featured on Oprah. This bra is totally seamless, something hard to find in plus size lingerie, especially bras, and minimizes by compression for a smooth, youthful, rounded look.

With high quality women's lingerie products like these available, it's no surprise that the plus size lingerie market continues to grow despite a struggling economy.

For more information on the report, visit www.PackagedFacts.com. For more information on Spanx Power Panties and Playtex or Wacoal bras, as well as other full figure and plus size lingerie, visit HerRoom.com..

Copyright 2008 Market Wire, All rights reserved. MarketWatch

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